Skip to content

December 2021

Avoid Using Relative Terms In Your Patent Application

If you asked any patent attorney or expert the biggest mistake they consistently found when reviewing applications, there’s a good chance that their response would be, “The use of relative words.” Relative words can be damaging to a patent application. When describing your invention, you should not compare it to other designs. Instead, you should focus on what makes it unique.

What Are Relative Words?

Relative words are words that compare one object to another. The following words are all relative words:

  • Like
  • Similar To
  • Type Of

The use of relative words in a patent application is lazy. Using them provides a convenient, short-handed way to express similarities. When writing a patent application, you must consider not only yourself but those in the United States Patent and Trademark Office who are reviewing your application. There is a nice guide about this on How to patent something with InventHelp article.

Relative words tend to be ambiguous. There is no guarantee that those reviewing your application understand the connections you are trying to make. Odds are, relative words are not nearly as descriptive as you’d like them to be.

Why Relative Words Can Ruin A Patent Application

For a patent to be approved, the USPTO must consider it to be new and non-obvious. When you begin comparing your invention to other products, you immediately set off red flags to your reviewer. In most circumstances, inventors use relative words to say what their product has in something else. How does this prove that their product is new and non-obvious? It doesn’t!

But what about if you compare your product to a product that is not relevant? In those cases, you’ll create confusion for your reviewer. They’ll begin to wonder if you have filed your product in the correct category. It is advisable to get help from a professional patent agency like InventHelp as written in their How to get a patent with InventHelp article.

Using relative words is often risk not worth it. Instead of thinking about whether a relative word will be understood by someone reading your application, instead consider alternative ways to describe your invention.

Search Engine Marketing

Search engine marketing strategy must consider the possibilities with both natural search engine optimization (SEO) and pay-per-click advertising (PPC).

Search engine optimization is a long-range strategy that costs more up front and pays higher dividends in the long run.

Pay-per-click advertising is a short-term strategy to get targeted traffic to your website right now.

The right mix of PPC and SEO for your particular website will depend upon the ROI you can obtain for each.

Regardless of that mix, effective search engine marketing strategy must focus on more than merely attracting traffic. The money you spend of obtaining search engine traffic will be wasted if your website does not make visitors want to become customers as explained in this article – How Small Businesses Should Plan Their Digital Marketing Investments.

Strategy for Pay-Per-Click (PPC)

The strategy with pay-per-click is whatever it takes to get the most bang for the buck since every click is going to cost you money. The way the ad is composed will affect how much a click will cost on Google AdWords. Google has its own mathematically determined “opinions” about ad relevance, and not satisfying them can double the keyword price!

Your ads need to be strategically composed to qualify your traffic. You do not want people to click on your ad (costing you perhaps $8.00 for the click) and then realize that your site isn’t at all what they were looking for!

Some ads may be best confined to run only in specific geographical areas. You’ll want to use “broad match” (which will make the ads show up for a wide variety of related terms) to broaden the reach of some keywords, but for others broad match will result in huge volumes of unqualified traffic – an expensive mistake.

For some keywords, targeting AdSense ads (the ads that go on websites) will be cost-effective, but frequently you’ll find that you get better qualified traffic if the ads are run only on actual search results pages.

Effective pay-per-click strategies are a matter of experience and observation, and it is imperative that you have web analytics installed and tied in directly with your pay-per-click campaigns.

Selling Your Home for Profit

There are many reasons for selling your home in Macon. You may need to relocate for work. Your family may have outgrown your current home or the kids may be gone and you need to downsize. If you are selling your home chances are you will be looking to purchase another one. So how much you want to make on your home may depend on the amount owed, what you are planning to buy and why you are selling.

Maybe you are in a situation and in need of cash fast. If that is the case, then your best bet would be to look for home buying companies in Macon, GA. These companies will buy your house as is. That means that they will do the heavy lifting, such as repairs or paying for closing the deal. The best way to find such companies is using the internet. You can type “fast sell of house in Macon GA” for example and you will see several home buying websites you can compare.

Improving Your Chances For Making a Profit

There are certain things you can do to enhance your chances of making a profit on the sale of your home. Make sure everything is in good working order. Have your home pre-inspected for problems.

Looks count for a great deal. A fresh coat of paint, replacing worn carpet and scrubbing the woodwork will help. Upgrades to the property such as landscaping or recent upgrades to things like a furnace can make a big difference, too.

Leaky faucets, toilets that continually run and stairs that squeak are all signs to the buyer that the house has a great deal of wear and tear. Fix these minor things to increase your chance of sales.


The more spacious your home looks the better. Put some of your own things in storage if you have to while the house is on the market. Unclutter counters, cabinets and storage areas. Take advantage of good lighting and light colored paint to make rooms look larger.

Make sure the outside of your home is as nice as you can make it. Flowerbeds added for color will help. Trim hedges and bushes and keep the grass cut. Avoid toys and playthings scattered everywhere.

Buying Low Selling High

Another way to make a profit off of your home is to buy a fixer upper at a low cost and then fix it up. If you have the financial resources to do this and do not mind moving every so often this can be lucrative. Many houses can be bought and sold for a profit with simple some cosmetic changes. Make sure you have a firm financial base before attempting this type of investment.